Kate Spade Digital

As lead designer on the Kate Spade New York watch team, I created both print and digital graphics as well as all packaging for the brand. While enforcing strict brand standards I was able to develop visually compelling design solutions that showcased the product in a playful and fun way - keeping in true Kate Spade fashion.

Social MEDIA & Banner Animations

For new product launches I created short animated GIFs using AfterEffects that highlighted the product in an engaging way . These animations were posted to Kate Spade social media channels and used in digital store displays along with various other promotional materials.